{"product_id":"coupe-a-sushis-total-satisfaction-beams-japan","title":"Total Satisfaction Sushi Bowl ⋅ BEAMS JAPAN","description":"\"Grand Victory\": A powerful lettering imbued with auspicious prayers\n\nGoing beyond a simple usual victory, we entrusted sign painting expert Kohei Kamihoriuchi to create a bold and powerful expression of Daishori (Great Victory).\n\nThe work is done in the traditional Japanese style known as Hige-moji (mustache lettering). Deeply rooted in Japanese culture, this unique calligraphic style has long been used to imbue written characters with sincere prayers for business prosperity and excellent health.\n\nMoreover, as a traditional token of luck, the brushstroke tails or \"mustaches\" are intentionally rendered in odd numbers—a practice believed to symbolize continuity and lasting success. This piece is more than just stunning typography; it is a powerful charm for triumphant fortune.\n\nKohei Kamihoriuchi: Letter painter and master of traditional Hige-moji lettering.\n\nKohei Kamihoriuchi is a skilled letter painter and craftsman who manages the entire creative process, from the initial logo design to handcrafted production and final installation.\n\nHis artistic expression centers on Hige-moji (mustache lettering), a bold style of traditional Japanese calligraphy from the Edo period, characterized by energetic brushstrokes shaped like mustaches. By harmoniously blending historical Japanese lettering with modern sign painting techniques, he creates striking and powerful designs that stand out in the contemporary landscape.","brand":"BEAMS JAPAN","offers":[{"title":"Default Title","offer_id":58288211919173,"sku":"BJ289","price":18.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0605\/9720\/7189\/files\/5671-1949-067-01-7.jpg_5e01783a-902e-4812-9dc5-222313121ae4.jpg?v=1781794555","url":"https:\/\/irasshai.co\/en\/products\/coupe-a-sushis-total-satisfaction-beams-japan","provider":"iRASSHAi","version":"1.0","type":"link"}