Collection: Fujiya

Fujiya was founded in 1910 by Rinemon Fujii, who opened the first shop in Yokohama. The brand quickly gained popularity thanks to its quality products and its constant innovations in the field of confectionery.

Over the decades, Fujiya has established itself as one of the leaders in the confectionery market in Japan. In the 1950s, the introduction of the Peko-Chan mascot greatly contributed to the recognition of the brand. Peko-chan has become an emblematic figure, not only for Fujiya, but also for Japanese pop culture.