Irasshai is the dream project of two Japan enthusiasts

Thierry Maincent & Xavier Marchand. Their goal through this place? To allow Japanese cuisine enthusiasts to overcome the language barrier and get hands-on with explanations and advice on product labels. They also wanted to bring back to the heart of Paris the welcoming, contemporary, and relaxed Japan they have loved for years!

iRASSHAi - which means "welcome" in Japanese - consists of several spaces to satisfy all desires. On the menu? 


THE GROCERY
KISSABA ∙ café-bar
KISSABA · temaki bar
takeaway sales
SHOKUDO ∙ the canteen
BIWAN ∙ the table

Located opposite the Bourse de Commerce and spanning over 800 square meters, 40 rue du Louvre is a lively place open every day from 10 a.m. to midnight. iRASSHAi is also accessible via rue du Louvre, rue Berger, and rue de Viarmes.

Want to enjoy the flavors of iRASSHAi at home? Extend the experience at home: our grocery store is also available online at www.irasshai.co, with a selection of Japanese products to order in just a few clicks. Free delivery from €50 in France and from €90 in Europe.

Co-founder and President

XAVIER MARCHAND

Xavier discovered Japan in 2001 when he went to study architecture at the University of Tokyo. He spent a total of six years there in various professional roles, including as marketing director of Hearst Magazines’ Japanese subsidiary. Passionate about Japanese food, he was determined to make iRASSHAi a place where people could discover and appreciate authentic cuisine in a setting that evokes Japan—but a contemporary and playful Japan, far from folkloric or ceremonial clichés.

His favorite Japanese ingredient: yuzu kosho

His favorite Japanese recipe: shabu shabu

Co-founder

THIERRY MAINCENT

A seasoned traveler and passionate about Japan for decades, Thierry Maincent first honed his skills in the culinary world at Le Cordon Bleu in Tokyo and at a specialist distributor of fine wines, before taking the helm of the tour operator Japan Experience, of which he is now president. Together with Xavier Marchand, he envisioned iRASSHAi as a modern, welcoming place where people can experience in Paris the Japan he holds dear.

His favorite Japanese ingredient: amazake

His favorite Japanese recipe: sukiyaki

The iRASSHAi brand

Accessible products, designed for everyday life

The new iRASSHAi essentials range includes 10 of the most commonly used ingredients in Japan, such as rice, soy sauce, and matcha, carefully selected for the authenticity of their flavor and their value for money. These basics are offered in sizes and quantities suited for first-time use, with the promise of typical Japanese flavors.

For each product, iRASSHAi offers simple recipes that celebrate the great classics, as well as easy ideas to incorporate them into everyday dishes. Whether you are a flavor purist or an adventurous foodie, these suggestions invite you to explore, experiment, and above all, enjoy with ease. iRASSHAi turns preparing Japanese dishes into a smooth, quick, and intuitive experience—without ever compromising on flavor.

VIEW PRODUCTS

Discover iRASSHAi products

the essentials of Japanese cuisine

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Our product selection

During the two years leading up to the opening of iRASSHAi, a dedicated team tested a (very) large number of products to build the current selection, which includes over 1000 items, three-quarters of which are being sold for the first time in France!

Since then, iRASSHAi’s Purchasing department, now made up of 4 people, works daily to add new products to the offer. This can happen in various ways: by listening to customer suggestions, traveling to Japan to identify (and especially taste) popular new products… If the product meets certain criteria (quality, price, taste, relevance…), it is added to the iRASSHAi catalog! In any case, nothing ends up on the shelves without first being tasted by the Purchasing team!

If one of your favorite Japanese ingredients is not yet in the catalog, don’t hesitate to send us a little note at the email address hello@irasshai.co. Customer suggestions are more than welcome, and the Purchasing department will carefully consider your request!

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The latest new arrivals

imported directly from Japan

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The iRASSHAi loyalty program

The Club

What's on the menu for our loyalty program?

Points to earn from your online and in-store purchases, specific missions, and delicious rewards across all our spaces.

JOIN THE CLUB

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