iRASSHAi, the dream project of two Japanese enthusiasts
Thierry Maincent & Xavier Marchand.Their aim with this place ? To enable fans of Japanese cuisine to overcome the language barrier and get their hands dirty, thanks to explanations and advice on product labels.
They also wanted to bring back to the heart of Paris the welcoming, contemporary and relaxed Japan they've loved for years!
iRASSHAi - which means "welcome" in Japanese - is made up of several areas to satisfy every taste. What's on the menu? THE EPICERIE, the SHOKUDO - the canteen, BIWAN - the table, KISSABA - the café-bar, TAKE AWAY and the STUDIO. Opposite the Bourse de Commerce, 40 rue du Louvre covers over 800 square meters and is open every day from 10am to midnight.
In the kitchen ? Chef Mitsunori Kozen at BIWAN - la table and chef Yasuhiro Hamasaki at SHOKUDO - the canteen.
Want to experience the flavors of iRASSHAi at home? Extend the experience to your own home: our grocery store can also be discovered online at www.irasshai.cowith a selection of Japanese products you can order in just a few clicks. Free delivery from €50 in France and from €90 in Europe.
Co-founder and Chairman
THIERRY MAINCENT
An avid traveler and Japan enthusiast for decades now, Thierry Maincent first cut his teeth in the kitchen at Tokyo's Cordon Bleu and with a specialist distributor of fine wines, before taking the helm of tour operator Japan Experience, of which he is now president. With Xavier Marchand, he imagined iRASSHAi, a modern, welcoming place to rediscover the Japan he loves in Paris.
His favorite Japanese ingredient: amazake
His favorite Japanese recipe: sukiyaki
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Co-founder and CEO
XAVIER MARCHAND
After spending six years in Japan for his studies at Tokyo University and his first professional experiences, Xavier decided to return to the good taste of Japan in Paris. With his Japanese wife, they first opened two restaurants in Paris. Alongside his cooking, he turned his attention to travel, joining the Japan Experience team. The culmination of his passion for Japan came in 2023 with iRASSHAi, of which he is co-founder and Managing Director.
His favorite Japanese ingredient : yuzu kosho
His favorite Japanese recipe: shabu shabu
Accessible products designed for everyday use
The new iRASSHAi essentials range includes 10 of Japan's most popular ingredients, such as rice, soy sauce and matcha, carefully selected for their authentic taste and value for money. These basics are offered in formats and weights suitable for first-time use, with the promise of typical Japanese flavors.
For each product, iRASSHAi offers uncluttered recipes that celebrate the great classics, as well as easy-to-use ideas for incorporating them into everyday dishes. Whether you're a purist of taste or an adventurous gourmet, these suggestions are an invitation to explore, to experiment, and above all, to enjoy in all simplicity. iRASSHAi transforms the preparation of Japanese dishes into a fluid, fast and intuitive experience - without ever compromising on flavor.
Discover iRASSHAi products
the essentials of japanese cuisine
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Totebag indigo logo iRASSHAi ⋅ iRASSHAi
Regular price 9.00 €Prix promotionnel 9.00 € Regular pricePrice per unit per -
Totebag quadricolore logo iRASSHAi ⋅ iRASSHAi
Regular price 9.00 €Prix promotionnel 9.00 € Regular pricePrice per unit per -
White miso ⋅ Kato Heitaro Shoten for iRASSHAi ⋅ 200g
Regular price 5.50 €Prix promotionnel 5.50 € Regular pricePrice per unit 27.50 € per kg -
Uji matcha tea ⋅ Yamamasa Koyamaen for iRASSHAi ⋅ 30g
Regular price 19.00 €Prix promotionnel 19.00 € Regular pricePrice per unit 633.33 € per kg -
Udon noodles ⋅ Tanaka Bussan for iRASSHAi ⋅ 320g
Regular price 4.50 €Prix promotionnel 4.50 € Regular pricePrice per unit 14.06 € per kg -
White rice koshihikari ⋅ Nanohana for iRASSHAi ⋅ 1kg
Regular price 19.00 €Prix promotionnel 19.00 € Regular pricePrice per unit 19.00 € per kg -
Classic sesame oil ⋅ Iwai no Goma abura for iRASSHAi ⋅ 140g
Regular price 7.80 €Prix promotionnel 7.80 € Regular pricePrice per unit 55.71 € per kg -
Shinshu soba noodles ⋅ Shinshu Togakushi Soba for iRASSHAi ⋅ 200g
Regular price 5.60 €Prix promotionnel 5.60 € Regular pricePrice per unit 28.00 € per kg
SHOKUDO chief:
Yasuhiro Hamasaki
After joining the ranks of the prestigious Tsuji Culinary Institute, he developed his talent in traditional restaurants in his native Japan. After several years in top restaurants such as Plaza Athénée and Taillevent, he returned to the Japanese cuisine that he loves so much, and that he grew up with. At iRASSHAi's SHOKUDO, he offers family-style cuisine that's precise, traditional and comforting.
His favorite Japanese ingredient: a good shoyu
His favorite recipe: udon
BIWAN Chief:
Mitsunori Kozen
With over 35 years in the kitchen, chef Mitsunori Kozen, noted for heading up the kitchens of renowned Japanese restaurants such as Cocoro in London and Kura in Paris, brings his talent and art of traditional Japanese cuisine to iRASSHAi. Born in Japan, Mitsunori Kozen learned to cook from his parents, who ran a traditional Japanese cuisine restaurant in Wakayama.
At BIWAN, the chef offers authentic, precise cuisine in the purest washoku tradition. This culinary specialty emphasizes the use of fresh, seasonal produce, as well as preparation techniques that respect the nature of the food. Washoku is characterized by a variety of balanced dishes, often combining sweet, salty, bitter and sour flavors.
His favourite ingredient: kinzanji miso
His favorite dish: unadon
Our product selection
In the two years leading up to the opening of iRASSHAi, a dedicated team tested a (very) large number of products in order to build the current selection, made up of over 1000 references, ¾ of which are being sold for the first time in France!
Since then, iRASSHAi's Purchasing department, now made up of 4 people, has been working daily to integrate new products into the range. This can be done in various ways: by listening to customer suggestions, by visiting Japan to identify (and above all taste) popular new products... If the product meets certain criteria (quality, price, taste, relevance...), it is included in the iRASSHAi catalog! In any case, nothing ends up on the shelves without first being tasted by the Purchasing team!
If one of your favorite Japanese ingredients is not yet in the catalog, don't hesitate to drop us a line at the following e-mail address [email protected]. Suggestions from our customers are more than welcome, and the Purchasing department will study your request with great attention!
The latest news
imported directly from Japan
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Kitchen matcha tea bag ⋅ Aoi Seicha ⋅ 30g
Regular price 7.80 €Prix promotionnel 7.80 € Regular pricePrice per unit 260.00 € per kg -
Uji matcha tea with sieve ⋅ Chikiriya ⋅ 30g
Regular price 18.00 €Prix promotionnel 18.00 € Regular pricePrice per unit 600.00 € per kg -
Ramen spoon ⋅ Emro Aziatica
Regular price 3.10 €Prix promotionnel 3.10 € Regular pricePrice per unit per -
Kitkat matcha chocolate Itoen ⋅ Kitkat ⋅ 116g
Regular price 7.90 €Prix promotionnel 7.90 € Regular pricePrice per unit 68.10 € per kg -
Torokeru Mild Curry Sauce ⋅ S&B ⋅ 144g
Regular price 5.50 €Prix promotionnel 5.50 € Regular pricePrice per unit 38.19 € per kg -
Double fermentation soy sauce ⋅ Sakae Shoyu Brewery ⋅ 200ml
Regular price 6.80 €Prix promotionnel 6.80 € Regular pricePrice per unit 34.00 € per l -
Salted butter caramel Kitkat ⋅ Kitkat ⋅ 116g
Regular price 7.90 €Prix promotionnel 7.90 € Regular pricePrice per unit 68.10 € per kg -
Baumkuchen milk spit cake ⋅ Taiyo ⋅ 60g
Regular price 3.50 €Prix promotionnel 3.50 € Regular pricePrice per unit per
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