Tips for storing matcha

Before opening (sealed product)

Store at 10 °C or below, ideally in the refrigerator or even the freezer. Avoid storing at room temperature.

Removing from cold storage / opening

Take the product out of the refrigerator the day before and let it return to room temperature (approximately 25 °C) overnight before opening it. Opening a product while it is still cold causes condensation (moisture from the air), which leads to discoloration.

After opening

Use the product within one week, or two weeks at most (at 25 °C and ≤50% humidity, and close it carefully each time). An airtight seal that is not properly closed in a warm, humid place greatly accelerates deterioration, especially after one month.

How to choose your matcha?

Matcha comes in several grades.

🍵 Ceremonial matcha: The finest and purest, intended for traditional tasting. Prepared simply with hot water, it reveals all its subtlety, delicate aroma, and velvety texture. Slightly bitter and very rounded on the palate, it appeals to matcha purists.

🍵 Classic matcha: Perfect for lattes, smoothies, and other drinks. It retains matcha’s color and flavor while being more affordable than ceremonial matcha. It is ideal for enjoying matcha every day.

🍵 Culinary matcha: Designed for cooking and baking, it can be heated and combined with other ingredients without any problem. Its more pronounced and sometimes slightly bitter flavor allows it to add an intense matcha taste to cakes, creams, and sauces.

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