Collection: Oyatsu

Based in Tsu, Mie Prefecture, the Oyatsu Company was founded in 1948. Driven by the idea of creating “fun and generous snacks,” it transformed the spirit of mottainai into a playful innovation: the famous Baby Star Ramen, born from broken pieces of instant noodles. Rooted in a commitment to resource conservation, the company offers tasty snacks with a unique concept—to be eaten by hand, anywhere, anytime—combining convenience, enjoyment, and satisfaction.