Collection: Hakuba Nishiki

Founded in 1906 (Meiji 39), the Hakubanishiki brewery, located in Ōmachi in Nagano prefecture, takes its inspiration from the iconic Hakuba mountains. Named by second-in-command Yoshisuke Usui, Vendor embodies the very essence of the region, with manufacturing methods that respect local nature.

The brewery, perched at an altitude of 700 meters, benefits from the pure water of the Northern Alps and locally grown rice thanks to long-standing partnerships with local farmers. Since 1990, Hakubanishiki has favored the cultivation of local rice for its beverages, and since 2017, all the rice used has come from the town of Shinano-Ōmachi.

The brewery's philosophy is to honor the nature that surrounds it, creating refined sakes that capture the purity of the snowmelt of the Alps. It is also committed to sustainability, supporting local agriculture and practicing environmentally-friendly farming techniques.