Roasted Hojicha Tea Powder ⋅ Yamamasa Koyamaen ⋅ 100g
Marque : Yamamasa Koyamaen
⋅ Ideal for baking or in a latte
⋅ Rich, toasty, warm aroma
⋅ Balanced flavor
⋅ Low in caffeine
This hojicha powder can be used in the same way as matcha. Its warm, toasty flavor evokes notes of hazelnut and cocoa, making it an ideal substitute for cocoa powder to add a touch of originality to classic pastries such as cookies, cakes, éclairs, tiramisu, or mousse. It’s also perfect for making delicious lattes with cow’s milk or plant-based milk. This powder is made by roasting tencha harvested in Uji and then grinding it into a fine powder. In addition to giving it its characteristic flavor, the roasting process removes most of the caffeine, making it suitable for consumption at any time of day, whether hot or cold.
Sku:1000108
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Means of payment*from €50 to a pickup point in France from €85 for home delivery in France from €90 for home delivery in Europe

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Yamamasa Koyamaen is a prestigious Japanese tea brand, particularly renowned for the exceptional quality of its matcha. Founded in 1704 in Uji, near Kyoto, Koyamaen has more than 300 years of expertise in green tea production, making it one of Japan’s oldest and most respected tea producers.
Traditional techniques have been passed down from generation to generation, until the company began wholesaling in 1861. It continues to produce high-quality teas today, overseeing production from cultivation through to sales. This tea is produced in Uji, near Kyoto, a region renowned for the quality of its green tea.
The brand is best known for its traditional expertise, passed down from generation to generation, and its commitment to maintaining exceptionally high standards in the cultivation, harvesting, and processing of tea leaves. Its products are prized not only for their refined taste, but also for their use in tea ceremonies, haute cuisine, and by chefs and pastry chefs around the world.
Yamamasa Koyamaen teas, particularly its various matcha ranges, stand out for their subtle umami notes, velvety texture, and vibrant color. The brand offers a wide variety of teas, from premium matcha intended for tea ceremonies to more accessible green teas, all cultivated in the Uji region, renowned for the exceptional quality of its terroir.
For one cup of hôjicha latte: mix 1 tsp of this hôjicha into 200 ml of hot milk.
Store in an airtight container away from light, heat, and moisture. After opening: consume promptly.
100% green tea (Uji, Kyoto, Japan)
Per 100 g:
Energy: 340 kcal/1423 kJ
Protein: 31 g
Fat: 3.5 g
Of which saturated fatty acids: g
Carbohydrates: g
Of which sugars: g
Salt: 0 g
8cm x 30cm x 4cm
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This roasted hojicha powder offers a smooth, comforting drink with roasted hazelnut notes. Customers have described it as “delicious with plant-based milk” and praised its “bold yet subtle flavor.” While most enjoy its aromatic profile, one customer found the taste and aroma unsuitable for them. Popular for lattes and baking.
- Exceptional texture with a unique flavor
- Bold yet subtle flavor. Very pleasant aroma
- A blend of chocolate, green tea, coffee, and roasted hazelnut notes
- 5 stars: 16 (84%)
- 4 stars: 2 (11%)
- 3 stars: 1 (5%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
This hojicha powder is ideal for milk-based drinks as well as baking.
Rich and balanced in flavor, it’s perfect for a gourmet break.
Excellent, I highly recommend it!
This is a very good hojicha that reminds me of one from a shop where I buy my hojicha bubble tea. It’s very good, and the fact that it’s milder than the double-roasted hojicha gives it a woody, toasted flavor that’s just right. It’s a perfect hojicha when you don’t want too much of an espresso flavor but are still looking for a comforting drink with character :)
I’m satisfied with this hojicha, but it’s not the best I’ve ever tasted.
Since I can’t drink coffee at the moment, it’s perfect for me in the morning. I appreciate its smoothness, roasted notes, and hint of hazelnut.
Good product, but personally I didn’t like the taste or the aroma.
Delicious with plant-based milk
Delicious. A wonderful discovery with hot oat milk.
Very good in a latte, but not strong enough for baking in my opinion. I prefer baking with the “intense double roast”!
A very pleasant, mild flavor, perfect in a latte or tiramisu 😻
Great. I really like it.
I discovered this hojicha this winter with almond milk: an exceptional texture and a unique flavor.
I now drink it with water, whisking it until frothy first. The only problem: it’s often out of stock because of its success! 🤭
Very good hojicha powder. The flavor is bold yet subtle. Very pleasant aroma. I highly recommend it!
Absolutely delicious
Very surprising at first, because when you open the sachet, an incredible chocolate aroma comes out. In terms of flavor, I’d say it’s a blend of chocolate, green tea, and coffee notes, with a hint of roasted hazelnuts too. A very interesting flavor. I drink it with water, but I think many people would prefer it as a latte!
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