Collection: Aoi Seicha

Aoi Seicha, founded in 1966, is a family-run business based in Nishio, in the Aichi prefecture, a region recognized as one of the cradles of Japanese matcha. With a heritage spanning more than a century, Aoi Seicha stands out for its craftsmanship and its role in preserving Japanese green tea culture. Nishio is particularly renowned for the production of tencha, the raw material of matcha, thanks to its fertile soil and favorable climate. Aoi Seicha favors the cultivation of shady tea bushes, which produce leaves rich in chlorophyll and amino acids, giving their matcha a characteristic umami flavor and intense green color.
The Vendor strives to reduce its environmental impact by working with local growers who practice sustainable agriculture. Aoi Seicha is much more than just a matcha producer: it is an ambassador for Japanese tea culture, combining heritage and modernity to satisfy tea lovers and the curious from all over the world.