Collection: Aoi Seicha

Founded in 1966, Aoi Seicha is a family-owned business based in Nishio, Aichi Prefecture, a region recognized as one of the birthplaces of Japanese matcha. With a heritage spanning over a century, Aoi Seicha stands out for its artisanal expertise and its role in preserving Japanese green tea culture. Nishio is particularly renowned for the production of tencha, the raw material for matcha, thanks to its fertile soil and favorable climate. Aoi Seicha prioritizes the cultivation of shaded tea plants, which yield leaves rich in chlorophyll and amino acids, giving their matcha a characteristic umami flavor and an intense green color.
The brand strives to reduce its environmental impact by collaborating with local farmers who practice sustainable agriculture. Aoi Seicha positions itself as much more than just a matcha producer: it is an ambassador for Japanese tea culture, blending tradition and modernity to delight enthusiasts and curious minds around the world.