Japanese snacks

Japan is renowned for its rich and diverse culinary culture, and its sweet and savory snacks are no exception. The Japanese are very fond of cookies and sweets. Among the most popular are KitKat and Pocky, as well as sweets, more traditional savory snacks such as dagashi and other snacks. Their brightly colored packaging, fun advertising, price and wide variety make them a favorite with children and adults alike. Discover our selection of salty, sweet, toasted and fruity treats... 

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Find out more about Japanese snacks

Popular Japanese snacks include:

  • Pocky Sticks coated with chocolate or other flavors.
  • Mochi: Pastry made with glutinous rice, sometimes filled with red bean paste.
  • Japanese Kit-Kat Available in a wide variety of unique flavours such as matcha green tea.
  • Senbei Crunchy rice cakes, often savoury or sweet.
  • Dango Glutinous rice dumplings, served on a skewer and sometimes topped with a sweet sauce.

Japanese snacks are distinguished by their variety of unique flavors, often inspired by traditional Japanese ingredients such as green tea, sesame or soy. Unlike Western snacks, which are often sweeter or saltier, Japanese snacks explore umami, sweet and savory tastes, and a variety of textures, from soft (like mochi) to crunchy (like senbei).

Typical Japanese snack ingredients include:

  • Rice: Base for many snacks such as senbei and mochi.
  • Soya: Used as a paste (miso), soy sauce or flour (kinako).
  • Seaweed: Nori or kombu, often used in savory snacks.
  • Red beans (azuki): Used to make the sweet paste for dorayaki or mochi.
  • Matcha (green tea): A key ingredient for flavouring sweets and pastries.

Japanese snacks with less sugar include:

  • Senbei: Rice cakes that are often salted rather than sweetened.
  • Arare: Small rice crackers, sometimes lightly salted or spiced.
  • Nori: Dried seaweed, sometimes seasoned, but rarely sweetened.
  • Dried edamame: Dried green soy beans, a healthy, low-sugar option.