Collection: Echigo Shiratama Honpo

Echigo Shiratama Honpo, founded in 1925 in the fertile region of Niigata, specializes in producing shiratama flour from high-quality glutinous rice grown in the rich soils of the Shinano River delta.

The company makes use of local natural resources, particularly pure water, to produce traditional Japanese confectionery. Since its founding, it has placed particular emphasis on product quality, preserving traditional artisanal methods and ensuring a "soft and smooth" texture for its shiratama mochi, which is enjoyed by people of all ages. The company also adapts to modern trends, offering convenient options such as shiratama for school lunches, which are easy to prepare in the microwave.

Echigo Shiratama Honpo is expanding its expertise to include Korean products such as tteok, particularly through OEM partnerships, while remaining true to its philosophy of uncompromising quality and using simple, locally sourced ingredients.