Collection: Echigo Shiratama Honpo

Echigo Shiratama Honpo, founded in 1925 in the fertile Niigata region, specializes in the production of shiratama flour from high-quality glutinous rice grown in the rich soils of the Shinano river delta.

The company takes advantage of local natural resources, notably pure water, to produce traditional Japanese pastry products. Since its creation, it has placed particular emphasis on the quality of its products, preserving artisanal methods and guaranteeing a "soft and smooth" texture to its shiratama mochi, appreciated by all generations. The company also adapts to modern developments, offering practical versions such as shiratama for school lunches, which are easy to prepare in the microwave.

Echigo Shiratama Honpo is extending its know-how to Korean products such as tteok, notably through OEM partnerships, while maintaining its philosophy of uncompromising quality, using simple, local ingredients.